Facts & figures about youth media consumptionVideoWhy television?Share your best TV moments!Testimonials
  • Facts & figures about youth media consumption

    Learn more on why young people LOVE TV!...

  • Video

    We LOVE TV! Watch the video and discover the power of television ......

  • Why television?

    Here are 9 good reasons why we should celebrate television today....

  • Share your best TV moments!

    Share your favourite TV moments (pictures and videos) on social networks!...

  • Testimonials

    What do they say about television? Influential personalities in the world of politics, social advocacy, sports, culture,...

ACT, egta and EBU invite you to celebrate World Television Day!

This year, three European broadcasters’ associations, have decided to come together to honour a medium that holds a central place in the lives of millions of people, and to highlight the many services it offers in this era of multi-screening.

Download the 2015 press release.
2015 press release »


PEPPTV publishes facts & figures on how TV dominates Millennials’ media lives.
PEPPTV press release »



The beginnings …

In 1996, the United Nations General Assembly proclaimed November 21 as World Television Day, “in recognition of the increasing impact television has on decision-making by alerting world attention to conflicts and threats to peace and security and its potential role in sharpening the focus on other major issues, including economic and social issues.”
Read more on UN website »



Join the initiative …

The significance of World Television Day goes beyond paying tribute to TV on November 21st alone; we intend to add content to this platform over the months to come, continuing to reflect on the values of television throughout the year.

Your support is vital to ensure the website achieves maximum visibility, and we look forward to receiving your ideas. In the meantime, please enjoy the World TV Day experience on our website!

Why TV? Testimonials!

What do they say about television? Influential personalities from the world of politics, social advocacy, sports, culture, and entertainment share their experiences, views and opinions on the positive impact of TV on their lives, on the cause they believe in and fight for or on society in general. Click on the button below to find out what they have to say!
Read more »



Why TV? 9 facts!

We believe that television is a beneficial medium, serving the common good. We believe in television as a medium that triggers imagination, arises curiosity, encourages education and gathers millions around common interests. Here are 9 good reasons why we should celebrate television today.
Read more »


A message from egta’s, ACT’s and EBU’s spokespersons …

— Magnus Brooke, Chairman of the ACT Board of Directors: “Commercial broadcasters have to offer the audience the ability to consume content wherever and whenever they want it.   Of course, young people are leading the way in consuming content in different ways though young viewers still continue to consume a lot of content via linear TV as well as on a number of other platforms. We will continue to adapt to their needs to deliver the best and most innovative services that inform and entertain Europe.”

— Jan Isenbart, egta President & Director Sales Research at Mediengruppe RTL Deutschland: “Today’s TV is all about choice and ubiquity. Let’s not forget that it was the established linear TV channels which opened the doors for time-shifted and on demand viewing. Young viewers have embraced the new possibilities of watching premium video content anytime, anywhere and on any device more enthusiastically than any other target group, without abandoning the central role of the big screen in the living-room. In fact, a vast majority of their total viewing continues to happen on the TV set (for instance, 76% in Germany*). With almost unlimited options, television has entered a second golden age for content producers, advertisers and viewers alike.”
* Source: IP FourscreenTouchpoints/base: video contacts adults 14-25 years

Jean-Paul Philippot, EBU President and Administrator-General of Radio Télévision Belge Francophone (RTBF): ”The EBU has 63 Active TV Members in 55 countries, operating 937 TV channels broadcasting in 69 languages with a potential audience of 1.02 billion people,” Mr Philippot said. “It gives a voice to those who would otherwise go unheard and by serving all sections of society; it promotes tolerance and understanding and facilitates debate around issues of national concern”.

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